We are on the precipice of an incredible moment in human history. How we use AI in this new age of technology will define our relationships with each other, with the planet and the futures we build together. 

TED and PwC bring the world’s greatest minds together to explore the untapped potential that awaits us. Grounded in the real world, we show how AI is already transforming business today and in the future.

“AI is changing how we work and create. It's helping us solve complex problems. AI is giving us a new view of our planet and ourselves.”

– K ALLADO-McDOWELL, WRITER

Argentinian start-up Kilimo forge alliances between AI startups, global tech brands and grassroots farmers - driving profitable and responsible growth and tackling one of the world's biggest challenges: water scarcity.

Insightful, transformative, knowledgeable – we use cinematic documentary film to ground the story and then explode it through a series of contrasting lenses and creative data-driven animation to bring a sense of scale and speed to the story.

“A new data centre for AI, uses a significant amount of water. The work we are dedicating our life to, it has to move the needle..”

– JAIRO TRAD, KILIMO

Clients: TED | PwC

Agency: Culture3
COO: Holly Dillon
Project Director: Claire Ruddock
Creative Director: Tao Legêne Thomsen

Production Company: Formidable
Formidable Co-Founder: Nik Selman
Head of Production: Joanna Riding
Pitch Producer: Erin Phipps
Series Producer: Emily Smith
Production Managers: Lauren Dear, Emily Rickets

Case Study: Jairo Trad at Kilimo
PwC Experts: Matthias Schlemmer, Bivek Sharma & Rusbeh Hashemian
Featuring: K Allado-Mcdowell, Garry Kasparov, Gavin McCormick,
Thomas Dohmke, Mustafa Suleyman & Fei-Fei Li

Director: Reuben Armstrong
DP: Benson Neilan

Argentina Producer: Damian Moon
Argentina Sound Recordist: Emiliano Blaiñ
Argentina Drone Pilot: Javier Sterbenc

Editor: Tom Worth
Animator: Andy Needham
Sound Design & Mix: Jamie Frye
Colour Grade: Ella Soryl