FALL BACK IN LOVE
CAFÉ ROUGE
After 25 years as one of the UK’s top restaurant chains, it was time for Café Rouge’s loyal customers to fall in love with the brand all over again. Romantic, cinematic, feminine and undeniably French, the brand wanted to celebrate their heritage in style.
We designed and directed this film to capture the mood of Parisian café culture, with a nostalgic, handheld look and feel. A chance to reminisce, but also a stylish, aspirational vision for the next generation of customers.
The song was composed and recorded as a bespoke track for Café Rouge, with lyrics written in London and the vocals recorded in a studio in France.
Client: Café Rouge
Agency: Intro
Director: Reuben Armstrong
Producers: Katy Richardson & Laura Woodhouse
DOPs: Reuben Armstrong & Matthew Watt
1st AD: James Dyer
Camera Assistant: Dimitri Girard
Location Producer: Alice Girard
Edit & Animation: Reuben Armstrong
Sound Design: Jamie Frye
Composer: Liam Paton
Grade: Joseph Bicknell