Cancer Research UK wanted to say ‘thank you’ to their supporters for the progress they have made so far. We were commissioned to produce a film to celebrate and showcase that positive impact of the charity.

One of the aims of the film was to help the brand feel warm and approachable. The quirky, homemade style of the props allows the organisation to communicate with an optimistic, friendly tone of voice. The increasing scale of the sets reinforces the message of progression; Cancer Research UK have made great steps in the fight against cancer, but there’s still more to be done.

The three key cast members were all volunteers representing the collective force of fundraisers, scientists and survivors. Ian Trigg has been fundraising for CRUK since 2009 through a variety of cycles, collections and golf days. Rita Sousa-Nunes is a doctor working on uncovering the origins of central nervous system tumours. Justine Sheils is a survivor of skin cancer and a passionate supporter of the SunSmart campaign.