INTELLIGENCE UNBOUND
TED | PwC
We are on the precipice of an incredible moment in human history. How we use AI in this new age of technology will define our relationships with each other, with the planet and the futures we build together.
TED and PwC bring the world’s greatest minds together to explore the untapped potential that awaits us. Grounded in the real world, we show how AI is already transforming business today and in the future.
“AI is changing how we work and create. It's helping us solve complex problems. AI is giving us a new view of our planet and ourselves.”
– K ALLADO-McDOWELL, WRITER
Insightful, transformative, knowledgeable – we use cinematic documentary film to ground the story and then explode it through a series of contrasting lenses and creative data-driven animation to bring a sense of scale and speed to the story.
Our first film, ‘The Balancing Act’ covers Argentinian start-up Kilimo as they forge alliances between AI startups, global tech brands and grassroots farmers - driving profitable and responsible growth and tackling one of the world's biggest challenges: water scarcity.
“A new data centre for AI, uses a significant amount of water. The work we are dedicating our life to, it has to move the needle..”
– JAIRO TRAD, KILIMO
The following three episodes asked questions of different industry pioneers who are using AI to change the way they work.
‘The Great Upskilling’
Episode 1: CreativitY
Manon dave – CREATIVE & MUSIC PRODUCER
“How can AI amplify creativity?”
‘The Great Upskilling’
Episode 2: Education
AMANDA SLAVIN – ED-TECH FOUNDER
“How can AI accelerate human potential?”
‘The Great Upskilling’
Episode 3: Research
NEIL DALY – SKIN ANALYTICS
“How can AI detect cancer earlier?”
Case Studies:
Jairo Trad at Kilimo
Manon Dave of Form From Less
Amanda Slavin of Learning Frequency
Neil Daly of Skin Analytics
PwC Experts:
Matthias Schlemmer
Bivek Sharma
Rusbeh Hashemian
Joe Atkinson
Bret Greenstein
Brenda Vethanayaga
Peter Brown
Scott Likens
TED speakers:
K Allado-Mcdowell
Garry Kasparov
Gavin McCormick
Thomas Dohmke
Mustafa Suleyman
Fei-Fei Li
Harvey Mason Jr
Eileen Isagon Skyers
Ray Kurzweil
Tanishia Lavette Williams
Hani Goodarzi
Clients: TED | PwC
Agency: Culture3
COO: Holly Dillon
Project Director: Claire Ruddock
Creative Director: Tao Legêne Thomsen
Director: Reuben Armstrong
Production Company: Formidable
Formidable Co-Founder: Nik Selman
Head of Production: Joanna Riding
Pitch Producer: Erin Phipps
Series Producer: Emily Smith
Episode 3 Producer: Rebecca Ramsden
Production Managers: Lauren Dear, Emily Rickets & Lorna Whittaker
DPs: Benson Neilan & Simon Kennedy
Sound Recordist: Jamie Frye
Argentina Producer: Damian Moon
Argentina Sound Recordist: Emiliano Blaiñ
Argentina Drone Pilot: Javier Sterbenc
Editors: Tom Worth & Matt Baxter
Animator: Andy Needham
Sound Design & Mix: Jamie Frye
Colour Grade: Ella Soryl
The series 'Intelligence Unbound’ campaign for TED and PwC has been recognised by the World Media Awards. Shortlisted for Best Brand & Media Owner Partnership.