THE ALL-ELECTRIC I-PACE CONCEPT
JAGUAR
Jaguar’s first electric vehicle, the I-PACE Concept, is a step towards the future.
Under the skin, the I-PACE Concept is radically different, taking full advantage of the opportunities presented by electrification.
Smarter, cleaner, and more efficient – the battery pack and motors have been designed and engineered by Jaguar Land Rover to deliver outstanding efficiency.
With an incredibly short deadline, the team created this epic teaser to reveal the daringly designed and innovative powertrain that runs beneath the car.
Client: Jaguar
Agencies: Foxtrot Papa & Intro
Foxtrot Papa Creative Director: Andy Thomas
Director & Designer: Reuben Armstrong
3D: Roger Chiaw
2D Animation: Kyli John & Ronnie Deelen
Sound Design: Reuben Armstrong & Jamie Frye