WE ARE ONE OF A KIND
KIND IVF + LONDON WOMEN’S CLINIC
Here is one of 5 animations we produced for Kind IVF.
“Kind by name and kind by nature” — it was super important for us to get the tone of voice right throughout this work, from copywriting to voiceover and from motion to sound design.
We took great care over the keyframing to make sure we were flowing, gentle and subtly always in motion. The pacing needed to feel warm, calm and approachable, whilst the texture feels analogue and hand-drawn with a sensory quality of light infused into the compositing.
The elegance of the Kind IVF brand lives through the gradient palettes, typography and illustration. Colours that reminded us of the Spike Jonze film Her. A reassuring, human-centred service that simplifies an experience that can otherwise be intimidating or brutally scientific. This brand embraces the emotional journey of IVF and acknowledges the challenges with a supportive tone of voice.
Client: Kind IVF + London Women’s Clinic
Design Agency: Silk Pearce
Production: Reuben & Co
Copywriter: Maf Bishop
Illustrator: Anthony Blease
Animator: Reuben Armstrong
Voiceover: Courtney Mae Briggs
Recording Studio: Alchemy / Alpha Studios
Sound Design: Jamie Frye
Music: Borrtex
YOU DO YOU
LONDON WOMEN’S CLINIC
Client: London Women’s Clinic
Design Agency: Silk Pearce
Edit & Animation: Reuben Armstrong
Music: Kicktracks