These animations led Nike’s 2015 retail and OOH (Out-of-Home) campaign for the Nike Air Zoom Elite8, featuring the world’s top sprinters Mo Farah, Allyson Felix and Africa’s fastest woman Blessing Okagbare.

With a vivid colour palette inspired by flypostering paired with bold copywriting, the campaign creates a high impact and unapologetic tone of voice. The motion emphasises the speed with arresting flash frames, accelerating whip cuts and exploding typography.

The campaign has rolled out globally from Johannesburg to Beijing, with adapted versions including local athletes delivered across a wide range of supersize screen formats.