PLACES CALLED HOME
IKEA & THE NATIONAL LOTTERY
“I'm proud that we are playing a small part in trying to bring people back into their community again. We're all working together to make the world a better place to live in I think.”
– NINA FINNIGAN, BRYNCYNON STRATEGY FOOD PANTRY
“You’re so focused on what you're doing in your local community that you never get a chance to step back and go ‘oh, we're part of this huge ecology of change!’”
– MATTHEW HARPER, NEXT DOOR BUT ONE
“I’m very proud to be part of a bigger network at a time when everybody needs some sort of support.”
– BRIAN MACAULEY, BLACKWATER COMMUNITY BARGE
“It’s really reassuring to see that you are one of hundreds of people trying to make a positive change.”
– SAM BETTRIDGE, ST MARGARET'S HOUSE
In collaboration with creative agency Leap, we shot and edited this film for IKEA & The National Lottery Community Fund.
The Community Fund supported over 300 brilliant projects across the four nations of the UK in 2021. However much of it had gone undocumented and there were stories waiting to be told. Our solution was to bring together projects from across the country to create a collective piece that would display the variety and creativity embedded in communities.
Using IKEA products and photos from the 300 stories, we were able to create a set design that split the difference between a gallery and a home. The volunteers came together to share stories and build a map collaboratively. It was one of the most genuine and hopeful sets we’ve ever filmed on, with a real supportive family feel throughout the day.
Lovely people, amazing projects.
“From beginning to end Reuben & CO were wonderful to work with - highly professional, friendly and supportive and helped us to deliver an outstanding film that everyone is super happy with.”
– HELEN JOHNSTON, HEAD OF CLIENT SERVICES, LEAP
Client: IKEA & The National Lottery Community Fund
Featuring:
Matthew Harper – Next Door But One
Brian Macauley – Blackwater Community Barge
Jenny Bruce – Hopetoun Crescent Garden
Sam Bettridge – St Margaret’s House
Nina Finnigan – Bryncynon Strategy Food Pantry
Agency: Leap
Agency Team: Helen Johnston, Nathan Lance, Ioana Sabau & Camilla Frankish.
Director: Reuben Armstrong
DP: Jamie Neale
1st AC: Matt Leach
Gaffer: Luke Curtis
Sound Recordist: Jamie Frye
Set Designer: Phoebe Tonkin
Studio: Klatch
Editor: Reuben Armstrong
Colourist: Jamie Neale
Sound Mixer: Jamie Frye
Music: Miles by Lane King