The vision for Scrumpies of Mayfair was to turn an everyday essential into a thing of beauty. As each design is completely different in material, fit, colour and shape, each pair of knickers required a unique response and shoot technique to get the perfect product shots.

We shot in slow-motion to capture the trailing fabric and loose strings, using soft-focus to capture the sparkling sequins and reflective materials.

The edit ramps the speed to capture the fun, cheeky Scrumpies brand personality. Whilst we shot the 8 unique knickers up close and personal, the models remained anonymous to put focus on the unique designs themselves.

A diverse cast of models were used to celebrate the variety of the collection and show that all women should look and feel as beautiful as the knickers themselves.