UK Sport are the nation’s trusted high-performance experts, powering our greatest athletes, teams and sporting organisations to achieve positive success.
In recent years we have produced a range of animated content to communicate the ambitions of the organisation.
From character design to kinetic typography, we have developed a range of creative uses of the brand palette. Guaranteeing a consistant voice whilst also talking to the sporting community with charm, humanity and approachability.
“Reuben & Co are an accommodating film and animation partner who bring strong creative thinking, practical solutions and the ability to move quickly when it matters. A pleasure to work with.” – B Hunter, Strategic Communications Lead
Client: UK Sport
Commissioners: Katie Holt, B Hunter & Josh Saydrouten
Director: Reuben Armstrong
Illustrators: Maf Lopez & Hannah Jacobs
Animators: Reuben Armstrong & Paddy Wright
Voice Artists: Ryan Cowling MBE, Alice Dearing, Darcy Bourne & Dr Kate Baker
Recording Studio: Alpha Studios
Editor: Jim Burke
Sound Design: Jamie Frye